Website strategy and SEO During The coronavirus pandemic
As the reality of the coronavirus epidemic comes into focus, business owners and professionals are realizing that they don’t just have to worry about themselves and their loved ones, but also their organizations. So, while consulting your web design team might not seem like a top priority right now, it’s something you should definitely consider.
In just a couple of short weeks, we’ve seen meetings and conferences disappear, cafés and theaters shutter, and individuals look for ways to minimize contact with crowds. All of this means business is going to change for the immediate future. And, it means your website is going to be an even more crucial piece in your sales and marketing puzzle.
UPGRADE YOUR WEBSITE’S E-COMMERCE CAPABILITIES
While grocery stores are being swamped, the common expectation is that people are going to do what they can to avoid shopping areas. So, if you have products to sell this is a good time to upgrade your online store. With better inventory, marketing, and pricing features you might be able to replace revenue lost from retail locations with improved e-commerce performance.
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CREATE MORE ONLINE VIDEOS AND PRESENTATIONS
Millions of businesses that rely on personal demos, face-to-face presentations, and trade shows are being put in a tough spot by the sudden move away from travel and personal interactions. One way to overcome the issue is to upload more online videos and presentations to your website. If that’s not possible, you can at least invest a small amount in better communications and video conferencing tools.
USE EMAIL OR TEXT MESSAGES TO STAY IN TOUCH
This is the time when your customers, employees, and vendors need to hear from you more often. Use your email newsletter to inform them about any developments, policy changes, or shifts in the business. You can even let them know that you are working as normal. Either way, keep in touch so they can know what to expect from your company as the situation changes.
Keep updating your site with non-COVID-19 information
While COVID-19 is dominating the attention of the world right now, Google’s crawlers are going to continue crawling the web and updating their rankings. It may feel difficult to write content for your website right now, but it’s also an opportunity to better prepare your organization for when the worst of this is behind us.
You’ve heard a lot of people tell you that SEO is important right now because internet use is the highest it’s ever been. The first part of that statement—that SEO is important—is true, but the reason why needs some more investigation.
The impact of COVID-19 on search traffic
You’ve heard a lot of people tell you that SEO is important right now because internet use is the highest it’s ever been. The first part of that statement—that SEO is important—is true, but the reason why needs some more investigation. Let me explain.
Yes, internet use has skyrocketed during this outbreak, but don’t forget that “internet use” does not refer exclusively to online search. In addition to search, it includes a wide array of activities such as electronic transfers, virtual meetings, gaming, movie streaming, mobile apps, social media, and more.
SEO is not just about traffic
The purpose of SEO is not simply to increase website traffic but to increase qualified traffic. This means that visitors who are finding their way to your website in the face of opposing trends are most likely very interested in what you have to offer. In this sense, SEO can help you identify highly qualified leads for your business, even if to nurture in the future.
Today because of COVID-19 every business is facing a huge down to maintain the stability of the profit and to survive is the most crucial thing. And to keep your business going by staying home is the point to focus on. With the help of a website, you can reach your audience easily and update them with new launches and connect with them. SEO is helpful to improve your rank on google you can use this time to strengthen your ranking on google.
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